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The Kerrie Hess Business Masterclass for Creatives
Part 1 | Introduction & Building your Brand
Welcome to The Business Masterclass for Creatives! An Introduction | VIDEO (1:56)
PDF DOWNLOAD: Course Overview & Module List
About the Masterclass Facebook Group
Your Business Masterclass Welcome Gift
FREE PREVIEW: My Journey as an Artist in Business | VIDEO (3:49)
Business CHAT: Why now is the best time in history to create a business VIDEO (9:04)
1.1 | Getting started: Mindset shift and setting goals
Mindset as an Artist & Creative Ideas | VIDEO (3:08)
PDF DOWNLOAD: Mindset and Creativity
Business CHAT: Do you need a formal business plan? / VIDEO (16:47)
1.2 | Brand Elements and Creative 'Handwriting'
Defining Brand Elements & Your Own Style | VIDEO (2:32)
PDF DOWNLOAD: Your Brand Elements
1.3 | Your Business Setup
1.3a) Creative Business set-ups that work for you | VIDEO (3:09)
PDF DOWNLOAD: Your Business Now
1.3b) Your values and your ideal work week | VIDEO (5:00)
PDF DOWNLOAD: Your DREAM life and ideal work week
1.4 | Build your Community
Building a Community through Social Media | VIDEO (6:05)
PDF DOWNLOAD: Build a Community through Social Media Platforms
Business CHAT: Avoid burnout in your business by batching content VIDEO (15:58)
1.5 | Branding Guide
1.5a) Your brand personality, visuals and language | VIDEO (3:20)
PDF DOWNLOAD: Your Brand Personality
1.5b) Creating & Optimising your Website | VIDEO (3:03)
PDF DOWNLOAD: E-Commerce Platforms
Business CHAT: Why you should sometimes break the rules in your business: VIDEO (15:27)
Part 2 | Working as a Freelance Creative
2a) Working with Freelance Clients 101 | VIDEO (7:36)
PDF DOWNLOAD: Working with Freelance Clients
2b) Attracting Freelance Clients through Social Media | VIDEO (3:52)
PDF DOWNLOAD: Attracting Freelance Clients
2c) Pros and Cons of working with a Creative Agent | VIDEO (3:31)
PDF DOWNLOAD: Creative Agent vs Working Direct recap
2d) Getting Paid as a Freelancer | VIDEO (3:03)
PDF DOWNLOAD: Official freelance client quote and invoice example
PDF DOWNLOAD: Getting paid as a Freelancer
2e) When to work for free (if ever!) | VIDEO (2:11)
PDF DOWNLOAD: When to work for free (if ever!)
2f) My Final Freelance Tips | VIDEO (2:32)
PDF DOWNLOAD: My Freelance Tips
2.1 Copyright and Royalties
2.1a) Understanding Copyright for Creatives | VIDEO (4:38)
PDF DOWNLOAD: Copyright Overview for Artists
2.1b) Understanding Licencing and Royalties | VIDEO (4:46)
PDF DOWNLOAD: Understanding Licensing
PDF DOWNLOAD: Agreement of Understanding example document (Up front fee model)
Business CHAT: A different way to look at manifesting: VIDEO (12:23)
2.2 Hosting your own art exhibition
How to host your own art exhibition or pop up event | VIDEO (8:41)
PDF DOWNLOAD: Hosting your Art Show & Selling Original Art
Pricing Strategies | VIDEO (13:26)
Accounting & Administration | VIDEO (13:23)
Part 3 | Scaling and E-Commerce
3a) Scaling your work through Products | VIDEO (3:58)
PDF DOWNLOAD: Scaling your work with products
3b) Editing product images in Photoshop or Afterlight | VIDEO (16:16)
3c) E-Commerce Platform Comparison | VIDEO (4:48)
PDF DOWNLOAD: E-commerce platforms
3d) Removing Backgrounds in Photoshop (8:43)
3e) Removing Backgrounds in Canva (4:06)
3.1 All about Marketing
Marketing for a Creative Business | VIDEO (4:21)
PDF DOWNLOAD: All about marketing
Email Marketing 101 | VIDEO (5:44)
PDF DOWNLOAD: Setting Up Email Marketing
3.2 Your first or next successful product launch
Planning your product launch | VIDEO (4:14)
PDF DOWNLOAD: Planning your product launch
3.3 Dealing with competition in the market
Dealing with 'Competition' in the Industry | VIDEO (3:32)
PDF DOWNLOAD: Dealing with competition
3.4 All about Book Publishing
Book Publishing | Self Publishing vs. Traditional Publisher | VIDEO (4:33)
PDF DOWNLOAD: Book Publishing
3.5 My final thoughts on business for Creatives
ALL of my final tips for creative business success | VIDEO (12:53)
PDF DOWNLOAD: A final note from me
Congratulations! Request your Masterclass Certificate
PDF DOWNLOAD: When to work for free (if ever!)
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